This 2007 Tom Ford advertising campaign for men’s cologne is a perfect example of the depiction of traditional gender stereotype. There is a woman’s chest with her hands holding her breasts and covering her nipples. The woman has a typical sexy body: big breasts, tanned and smooth skin, long fingers, red nails and her body is even covered in a layer of water or massage oil. I would name this ad as hyper female sexuality fantasy. The product is targeted to male customers, but only a female is shown in the advertisement and Tom Ford includes a lot of elements that are usually associated with woman and sex. The fragrance is featured in the cleavage in the center. Woman is clearly portrayed as hypersexual object. Since the face gets cropped out and only the sex organs–breasts are shown. Many people find it offensive and think it doesn’t show the respect to the woman. It seems like the woman’s personality (face) is hidden and only her sexual value is shown. This advertisement is suggesting that if the man gets the Tom Ford fragrance, he will be able to attract sexy woman and have sex with them. It significantly increased the sales and demonstrated the power of sex in marketing. According to Kaiser in Fashion and Cultural Studies, “Clearly, sex sells, and it is usually women’s bodies that are represented and ‘consumed’.” In my opinion, this advertisement is just an effective tool to attract people’s attention and boost sales. Despite of many feminist criticism and being a feminist myself, I actually like this advertisement. It aims to demonstrate the sexy aesthetics of Tom Ford rather than to purely objectify women. It is also a piece of striking and controversial modern art.