This 2007 Tom Ford advertising campaign for men’s cologne is a perfect example of the depiction of traditional gender stereotype. There is a woman’s chest with her hands holding her breasts and covering her nipples. The woman has a typical sexy body: big breasts, tanned and smooth skin, long fingers, red nails and her body is even covered in a layer of water or massage oil. I would name this ad as hyper female sexuality fantasy. The product is targeted to male customers, but only a female is shown in the advertisement and Tom Ford includes a lot of elements that are usually associated with woman and sex. The fragrance is featured in the cleavage in the center. Woman is clearly portrayed as hypersexual object. Since the face gets cropped out and only the sex organs–breasts are shown. Many people find it offensive and think it doesn’t show the respect to the woman. It seems like the woman’s personality (face) is hidden and only her sexual value is shown. This advertisement is suggesting that if the man gets the Tom Ford fragrance, he will be able to attract sexy woman and have sex with them. It significantly increased the sales and demonstrated the power of sex in marketing. According to Kaiser in Fashion and Cultural Studies, “Clearly, sex sells, and it is usually women’s bodies that are represented and ‘consumed’.” In my opinion, this advertisement is just an effective tool to attract people’s attention and boost sales. Despite of many feminist criticism and being a feminist myself, I actually like this advertisement. It aims to demonstrate the sexy aesthetics of Tom Ford rather than to purely objectify women. It is also a piece of striking and controversial modern art.
Learning Portfolio Post #1 — Christopher Breward
- “Fashion is not necessarily spectacular (though it often conforms to the theory of the society of the spectacle), it can also be demotic, ordinary, mundane, routine and humble. It is the stuff of the ethnographer and the anthropologist.”
This aphorisms expand the limits of fashion significantly. Breward thinks that not only revolutional, attention-grabbing runway ready-to-wears are fashion, mundane, day-to-day clothing are fashion as well. As long as the “stuff” is associated with ethnographer and anthropologist, which means it is connected to people and culture, it is fashion. He didn’t specify what the “stuff” it is, probably because he want to expand the boundary of fashion from clothing and accessories to a broader sense.
I partially agree with this. I agree that fashion does not have to be spectacular.Because fashion is everywhere while spectacular pieces only come out once in a while. Simple demotic dresses can be full of elegance and have timeless color palette and beauty, so they can be considered fashion as well. I disagree that fashion can be ordinary. In my opinion, a truly “fashionable” piece should be at least aesthetically pleasing or interesting; even if the idea is not spectacular, it should offer something to the viewers and wearers. Ordinary “stuff” are more like useful tools rather than fashion.
2. Fashion is intensely personal, in the same way that poetry is intensely personal. It is a medium through which personal stories can be told, memories re-lived and futures foretold.
Fashion has strong connections to the designers and the wearers. Similar as poetry, fashion expresses their identities in a highly personalized way. Fashion can demonstrate what story you want to tell the public, and indicate your memories and even your future.
I agree with this statement. I think fashion is one of the strongest visual statement a person can make. When I meet a person, even for the first time, the clothes and accessories she is wearing can always tell me about her personality. For example, if a person always wear all black, I will assume that she like simple things just like she like simple color, she might be more serious rather than playful, etc. Memories will affect a person’s aesthetics indirectly but strongly. We might keep wearing a type of dress and suddenly realize that it was what our grandma used to wear when we were kids. Future is also partially shown by fashion. How a person dress herself tells how she wants to be perceived in the public. Her intention can indicate her goals for the future and will definitely affect her actions.
Integrative Studio 2: Bridge 5, Research Project
The final project is an open project. We were asked to select a topic that we are interested in, create a set of artwork and write a paper about it. I chose to examine the relationship of music and fashion. For my seminar paper, I focused on rock music and fashion. For my studio project, I designed a collection inspired by a series of composers and created one of them. I chose classical because I am really interested in classical music and found that there were not many fashion pieces inspired by classical (there were more inspired by rock and pop).
The outfits are inspired separately by the style of the composers.
1. This jumpsuit is inspired by Lizst. He was a very virtuoso composer and also probably the best pianist in his era. He was famous for astonishing performance and loved fancy outfits. I used gold and black to demonstrate his flamboyant style, and added some metal rock elements because I think he was a “rock star” at his era. I also add the gold printed faces of “The Scream” by Edward Munch to show my emotions towards his music.
2.This dress is inspired by Debussy. He is a French composer famous for impressionist music. Many of his music has a flowing quality. He used a lot of chords instead of a straightforward melody line.The music is usually not organized in a traditional way but can bring the audience into a specific mood or scene. I used frost blue as the major color and incorporated many fluid decoration on the arms to show the quality of his music. Debussy’s music feels very light, soft and romantic to me. It reminds me of the crystal blue lake and the moist breeze in the summer.
3. This is inspired by Beethoven. Being the bridge of the Classical Era and the Romantic Era, he brought the classical music to a more expressive level by means of harmony, texture, etc. This outfit mimics fire, which is the most prominent thing I feel from his music. Many of his music feels extremely furious and energetic.
4. This one is inspired by Mozart. As a prodigy, his music came out naturally and he was never stuck with ideas. He used just the right amount of notes to elaborate the flawless melody. Although his life had been hard, he always made his music joyful and comforting. I chose red as the major color of the dress in order to demonstrate his passion and talent about music. I focused more on the silhouette and keep the color simple because Mozart’s composing techniques were relatively simple compared to latter composers. The silhouette represent his focus on melody and the relatively simple color represent his preference of pure, minimalist composing techniques.
5.This is inspired by Chopin. He is a composer in the Romantic era and is known as “Poet of Piano”. He added some sophistication to the classical music but overall his style was still pretty elegant and classic, so I used a classic cut of V – neckline. I also chose purple to elaborate this dress because purple demonstrated my feeling towards Chopin: poetic, intricate and a little bit sad.
I chose to construct the Liszt Dress after the first presentation. However, as an unexperienced sewer, I soon discovered that it was really difficult to sew the black velvet and chiffon together, and the chiffon is also too slippery and light to provide enough support to the metal chain. After several failed attempts, I decided to change my design. My new design featured the two cones on both sides of the dress and the strips. I maintained the black and gold color scheme and the “scream” motif. Because I felt black and gold are really suitable to describe his flamboyant composition skills, while the “scream” motif could demonstrate the audience reaction when they heard the virtuosic playing of Liszt. The cone shape showed his sharp, edgy personality and was also associated with the rock star glamour. Because Liszt was the rock star of his time. The golden strips mimicked the keys of piano, as Liszt was most famous with his keyboard pieces.
In order to show the connection of the garment and music better, we did another set of shoots at Mannes School of Music. I was a bit worried that the wearer might not sit down with the cones at first, but luckily I found that Emily could easily sit down with them. I would like to portray a musician of any kind playing with this dress to impress the audience visually.
Generally I think this project is really engaging. Thank you Aaron and Eric! I also learnt a lot from the amazing works from my classmates and the mistakes I made in my design. In the future, I should learn more about the qualities of different fabrics, consider more about the construction before creating the design, and combine my skills and imagination to create better design.
Bridge 5 Reflection
Link
I am Joey majoring in Fashion Design. My first year at Parson has flown by and I still feel really grateful and lucky to be there. The culture here is vibrant and we are always encouraged to express ourselves rather than following the majority.
When I was five years old, I made clothes for Barbie dolls and decided that I would be a fashion designer. We can only live our lives once, and I don’t want to cry on a future night regretting that I haven’t followed my passion. That’s why I came here. As I grew up I also developed other interests in the creative fields, such as music, composition, oil painting, photography and literature. I believed that most art forms are inter-related and a good artist shouldn’t be restricted in one field.
During my first year at Parsons, I explored more possibilities in the art world and got a better sense about what I liked and what I could do well. My high school didn’t have much work so the workload of Parsons shocked me initially. However, since I was doing something I enjoyed and believed to be meaningful, I soon accepted the workload and gradually started to enjoy the busy feeling. The themes for my artwork vary a lot, but I found that most of them are related to something I was engaged in for a long time or some childhood fascination. I also learnt a lot of skills and working methods that I could use in different courses. For example, I used the research skills from Integrative Seminar when I was writing a paper for Art History; I also used the Adobe Illustrator skills from Drawing and Imaging when I was creating a poster for Integrative Studio. In addition, I also learnt a lot from my classmates and friends. They were all truly creative people and were full of imagination and emotion. They inspired me to always break the norms and think outside the box. What made a project/paper interesting? In my opinion, as long as we were allowed to do it the way we wanted to. It is always interesting to see different, unique approaches to one theme.
One highlight from my first year is the Dystopia Trailer I created for Integrative Studio 1 with Alexa and Madeline. It was a complex group project. We were asked to create a completely original dystopia, make a set of tarot cards about it and made a video to demonstrate it. For ours, we created a society where everyone is infused with bugs. Some selfish people keep them gently infused with insects and have perfectly immunity, while other people became human vessels of bug swarms. We played with creepy makeup ideas and experimented with weird sounds such as mac and cheese and noodle sounds. The outcome is kind of cool and creepy in a good way. I got a lot of inspiration from this project because we were building something out of nothing.
Another highlight is the final project for my Integrative Studio & Seminar 2. It was an open project and we were asked to make anything and write a scholarly paper based on a theme we were interested in. For Studio, I did a collection inspired by a series of classical composers including Mozart, Chopin, Beethoven, Liszt and Debussy. For Seminar, I wrote a paper about rock in fashion featuring some rock musicians such as John Lennon, David Bowie and Jimmy Page. I wish I could have more time to polish my pieces and I felt that the relationship of fashion and music was truly eternal. The process was a lot of fun and I learnt about how to design based on technical restriction. At first, I tried to make a dress with velvet and chiffon with a lot of metal chains as connection. As a beginner in sewing, I then realized that chiffon was super slippery to sew and it couldn’t provide enough support to the metal chain. So I ended up changing my design while keeping parts of the ideas. I really loved the results and felt happy that I could do something related to my heart.
Moving forward, I wanted to keep doing some designs related to my interests such as the integrative studio & seminar projects. I was also planning to make a public platform to showcase the works from some brilliant young artists in different areas. Because I had friends who had to quit the school because they couldn’t pay for the tuition, and I also had some artist friends who were truly talented but lived in poverty. I think there should be a way to connect art and the market better, and I will keep working on this.
Dystopia Trailer
Link
Directed by Alexa, Madeline and me:)
Time: Final Project Brainstorm
I am going to create a book with the “theme and variation” technique.
The “theme” is eye. I will have approximately 30 pages exploring eyes in different medias.
Storyboard
My paper is called The Chemistry Between Fashion and Music. I explore how the combination of fashion and music is a powerful tool to promote a cultural movement or lifestyle and how fashion designers and musicians influence each other. I especially focus on some fashion collections inspired by rock music.
Integrative Studio 2: Bridge 4 Work in Progress
For the studio final project, I am going to design a collection inspired by five composers: Mozart, Chopin, Liszt, Beethoven and Debussy.
This one is inspired by Mozart. As a prodigy, his music came out naturally and he was never stuck with ideas. He used just the right amount of notes to elaborate the flawless melody. Although his life had been hard, he always made his music joyful and comforting. I chose red as the major color of the dress in order to demonstrate his passion and talent about music. I focused more on the silhouette and keep the color simple because Mozart’s composing techniques were relatively simple compared to latter composers. The silhouette represent his focus on melody and the relatively simple color represent his preference of pure, minimalist composing techniques.
This is inspired by Beethoven. Being the bridge of the Classical Era and the Romantic Era, he brought the classical music to a more expressive level by means of harmony, texture, etc. This outfit mimics fire, which is the most prominent thing I feel from his music. Many of his music feels extremely furious and energetic.
This jumpsuit is inspired by Lizst. He was a very virtuoso composer and also probably the best pianist in his era. He was famous for astonishing performance and loved fancy outfits. I used gold and black to demonstrate his flamboyant style, and added some metal rock elements because I think he was a “rock star” at his era. I also add the gold printed faces of “The Scream” by Edward Munch to show my emotions towards his music.
This dress is inspired by Debussy. He is a French composer famous for impressionist music. Many of his music has a flowing quality. He used a lot of chords instead of a straightforward melody line.The music is usually not organized in a traditional way but can bring the audience into a specific mood or scene. I used frost blue as the major color and incorporated many fluid decoration on the arms to show the quality of his music. Debussy’s music feels very light, soft and romantic to me. It reminds me of the crystal blue lake and the moist breeze in the summer.
This is inspired by Chopin. He is a composer in the Romantic era and is known as “Poet of Piano”. He added some sophistication to the classical music but overall his style was still pretty elegant and classic, so I used a classic cut of V – neckline. I also chose purple to elaborate this dress because purple demonstrated my feeling towards Chopin: poetic, intricate and a little bit sad.
For the final , I will create the Liszt garment and show the rest as sketches after some adjustments on the design. I will probably make a slideshow or video to introduce the composers’ styles and how those are related to my design while showing the photos of the collection.
Time: Fashion Avenue (voiceover)
Link
https://vimeo.com/213201999