Keywords: Objectification Reification Feminism Perception Soft Sculpture
In what forms is the objectification of woman expressed through media?
female objectification is a lingering problem in media. As a common stereotype incepted in the early 1950s, women in the advertisement were often portrayed as pretty housewives who live her life for her husband and children. Moreover, sex objectification occurs when women are viewed or treated as objects of sexual desire; women’s bodies are commodified and exploited to sell everything from cars to clothing. In printed media, women’s body is usually disjointed, focusing only on certain parts of the body, for example, legs, breast or lips. Indeed, many companies admit that sales of their products go up when they use the tits and ass technique in their ads.
Pariah, Arrant. “Sexual Objectification in Art.” Sexual Objectification in Art, 1 Jan. 1970
James, Aliyah. “The Male Gaze: Objectifying This So-Called ‘Work of Art.’” Arts Culture, 14 Dec. 2017
How can the use of colors and materials help the audience to resonate with the art pieces?
The color scheme will be dominated by highly saturated colors because it quickly captures the viewers’ attention and elicits many physical and psychological responses. It has been shown to increase heart rate and raise blood pressure. Fabric sculpture will be one of the mediums since it links between craft and fine art. I was inspired by Karine Jollet, whose anatomical sculptures are pristine, soft, but disturbing in a sense. By utilizing recycled old bed sheets, shirts, and other linens, she detailly resembles the human body, from faces to organs such as the heart and nervous system. The soft texture will also make the saturated colors less aggressive.
Jollet, Karinecom. “Soft Sculpture.”
Gremillion, Allison S. “How Color Impacts Emotions and Behaviors.” 99designs, 99designs, 25 Apr. 2019
