Beyond Better Foods Packaging Design

Beyond Better Foods Packaging Design

While working as a graphic designer at Enlightened Beyond Better Foods I did a large span of tasks.  I designed; packaging, promotional material, displays, presentations, web and print ads, coupons, billboards, pages on the website and infographics. I also worked as a photographer setting up photoshoots for social media material as well as manage the release of their new flavor Frozen Hot Chocolate. I worked closely with the entire team from logistics to our recipe developer. This is their first trail mix, exclusive to COSTCO. We went through countless iterations to depict the other flavors included. Before this the only graphic depiction of flavor was the bean shape window that is still on this package.