The concept of my label project was to bring forward the topic of water use in the making of leather, but to do so in a comedic way that entices the user. I believe that I am most interested in learning about topics when the information is accessible and easy to process or made to view in a fun way. This is why I made the comedic flyer for my label. While it may be weird and quirky I think it was effective in getting the message across clearly. It’s obvious by looking at the flyer what it’s trying to get across; that so much water goes into making leather boots that one day we won’t be with water but instead an excess amount of leather boots. I’m happy with the outcome because I think it was a fresh way of getting across information.