Marketing, PR, and Branding

For my Marketing final, my group and I presented a fully fleshed out marketing pitch, acting as if we were from Gucci and presenting our idea for the new Hotel Gucci in Florence.  We applied the values and lessons from the semester cohesively into our presentation, including research, understanding our target customer, brand identity, creating a press release, and so forth.  Through a constant work in progress with our presentation in the month leading up to our final, we were able to create the strongest version of our presentation through constant feedback and reevaluating our final.


Hotel Gucci Marketing Final-188jd8g

Press Release:

Press Release-1didn07

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