Information Visualization Midterm
By: Kevin Ko
Due: Sept 30
Trend Blend 2009, Richard Watson,
http://www.nowandnext.com
The graph, “Trend Blend 2009: A Map of Time and Tide”, by Richard Watson, represents the possible future trends and problems that society will face. The graph is five years old, so it’s very interesting to see some themes written in this graph are actually occurring right now. The graph is divided in to two main sections; core themes in the middle as large black circles and eight subject themes as colorful legs, are attached to the core themes. The core themes are called, “mega-trends”, there are no particular orders or patterns instead its like the group of themes compiled together. Core themes are emotions and things that human fears or problems that they have been or will encounter in the society. On the other hand the eight subject themes are divide in specific eight sections, “society, technology, economy, environment, politics, business, family and media”. There are no clear explanations about direct relationship between core theme and subject theme, but one can see that core themes are like a brain and subject theme as part of body parts. Every one leg of subject theme can relate with any core theme, the subject themes are the specifically break down of core theme and reflection of eight areas that has direct relationship with society. Outside of the graph, there are red skull signs and water wave sounds; those contain the trend and problem that people and society have face for long time.
The graphs catch peoples’ attention right away due to the multiple colors and very unique design. The design of the graph looks like a biology cells from science lab, there are multiple legs, subject themes that have correlation with brain, core themes and water as house of cell. One can assume the design is in unique cell form because the themes in the graph are like an air; it has always been around people and society. The bright combination of color visually stands out perfectly distinguishing each subject themes. The content is, what it really engages the viewers, the graph from 2009 predicts future’s trends and problems; it’s shocking to see now graphs predictions are very accurate. The most interesting fact is to find out consider minor problems and trend in 2009 have became major issues. If the graph is modified for 2014, the size of graph will decrease and there will be more themes floating around out side of the graph as global risks and dangerous currents.
The graph is well thought out to represent the problems and future trends, however it’s somewhat difficult to understand some themes due to the lacking explanation. It is hard to relate all core themes with each subject themes, if there is a variety of color usage for core themes to have clear distinguish with relating subject theme. The graph will look more appealing and easier to adapt.
This graph targets everyone, anyone who is living in the society. The core themes are important to everyone like a general logic and ethics. Eight different subject themes attract specific area of people, who are currently working in eight divided areas. For example, politician will be interested in pink leg in the graph, because it represents the trend and possible threats in politics. Everyone can be relate and interest in this graph, however anthropologists, sociologist or anyone who studies people and society will be most interest to observe and study this graph. Because the themes written in this graph represents pattern of trend in society and people, however it has never been made in to detailed graph and reflecting in every specific area of society. The main purpose of this graph is to create awareness to people, the graph does not show how to solve the problems, but it create attentions and interests from audiences to start making changes.