Before starting to construct my ideas, I looked into successful organizations and firms’ logos. It turns out that, throughout time, visual identities has been more graphic and modern edited. So I decided to cohere my logo styles modern and clean.

Mental health affects our emotional, psychological, and social well-being. Its stability contributes to how we think and act, helps us handling stress, and ensures our decisions making. Mental illnesses can be caused by biological factors such as genes, brain chemistry, family history of mental health problems as well as people’s life experience such as trauma or abuse. In the United States, 1% of adults live with schizophrenia, 2.6% live with bipolar disorder, 6.9% live with major depression and 18.1% live with anxiety disorders. Worldwide, 450 million people suffer from mental health conditions but shocking only 40% of them are receiving proper care and therapy.

Traditionally, people hold negative attitudes and prejudice towards people with mental illness. “Crazy”, “Weird”, “Dangerous”, “Weak” are often used to refer them and this results in social rejection and social isolation to the group who needs actual help. And for those who sought for help often felt ashamed to admit their problems due to the stigma and judgment.

To another section of the population, mental illness is only considered as the downside of mood swing cycle which unnecessarily needs any treatment. Anyone who suffers from mental illness is either too weak to hold any stress or incapable to self-adjust from sadness. In this case, schizophrenia is considered untreatable insanity.