The original advertisement is a poster found on the street in Noho and it displays the Migos Culture II album. It uses the artists and no words to advertise the album rather than their name or the d]name of the new release. The only words used are “available now” to mark the release of the new music. It uses a simple yet bold red background to add contract to the artists who are dressed in all black clothing. There is a use of repetition due to the fact that the poster is placed next to another exact copy, to become more eye-catching.
My redesign will be a radically different platform because all three of my new advertisements will be digital. This will be more successful in reaching its younger target audience and make it more relatable to those who will be most likely listening to their new music. The key to this generation is accessibility through social media. I have chosen two different platforms, Instagram and Snapchat. I am creating two Instagram advertisements, one is a still that shows the album cover itself, and the other is going to show a video that can also play a part of one of their new songs to advertise the music itself and not just the image of the album cover. These ads would hypothetically be “sponsored” on instagram, which means they would appear on your feed and will be very accessible and effective. My snapchat ad will be a filter that anyone can use and put on their own face. This will not only advertise the new album to them, but they can easily send it to all of their friends or put it on their story, making this ad extremely interactive. 
