Overview: Our job as brand designers is to bring a brand to life. Every brand touchpoint and message needs to resonate with the brand’s personality. In this assignment, we will transform a brand strategy into a visually cohesive brand identity system.
Client 1:
Who: A men and women’s shoe company for the urban professional.
Product characteristics: Sustainably made, stylish yet functional and comfortable
Audience: Men and women who live and work in urban environments, approx 25-40 years old
Competitors: Cole Haan, Everlane
Strategy: Brand x is a modern shoe company for urban professionals that believes in going the distance… in the right footwear.
Week 1:
Immerse yourself in your brand. Think about everything you know about the brand and the surrounding marketplace.
- Develop 3-5 names for the brand
- Develop 3 different visual mood boards for your brand identity. Consider how the brand will come to life. What will it look like? Consider the colors, typeface, and graphic system.
- Print out your mood boards to review in class.
