I chose to base my observations on systems like Fashion Industry, Interior Design and Consumer Economy. I did my drawings on black paper with white ink in order make it simplistic and to grab all the attention on the situations described in my daily entries.
(Fashion Industry & Interior Design & Consumer Economy)
Today, I went to a sportswear store called Athleta, to get myself a pair of leggings. The interior design of the store compelled me a lot as a possible customer. In my opinion the decoration and organization of the store was made on purpose. There were yoga mats, pilates balls and salesmen wearing fancy and colorful sports clothes everywhere. Those details encourage customers to join the team and feel even more sportive and fit. With this atmosphere and the vivid music, customers are directed to spend more money on sports products in that particular store. What I want to address with this example of sportswear store is that interior design affects the physiology of customers and this also relates with the consumer economy.
(Fashion Industry)
While looking at the news feed on my Instagram account, I saw a renowned Turkish designer’s most recent post. He wrote that he will perform a runway show during the next New York Fashion Week. Then, I checked all of his posts. He was even counting down for the show. With the help of social media, he conveyed his enthusiasm and excitement with his followers. In his surrounding system, fashion industry, he catches the attention of new possible customers by reminding them about his future works. It would give different feeling to me if I have learned his show date from someone else, from a magazine, newspaper etc. Learning from the primary source creates an intimate relationship between customers and designer.
(Consumer Economy)
Today, I’ve been to store called “Flying Tiger” which is established in Copenhagen, Denmark. Its basically selling home decoration goods and stationary products. I saw a set of candles which I’ve been looking for my room for a while in another store. I didn’t want to buy because it was gradually expensive at the previous store compared to the price at the “Flying Tiger”. The brands of the candle sets were different but products were exactly the same. According to consumer economy system, I can highlight the fact that in the market people are fooling customers with branding.
(Fashion Industry & Consumer Economy)
I saw a fashion advertisement displaying a photo of five different women with different body shapes and physical appearances. They were all wearing the same lingerie. The aim of this advertisement was to show how shape is not important to feel good in their products. Everyone wearing those would feel happy as others do. With this theme, the company wanted to communicate with their current and maybe future customers at the equality basis. With touching a global issue, they stand out. In this case, fashion is shown as the system where everyone unites.
(Consumer Economy)
Today, apparently I walked into a “Sephora” store. I learned that it was the sales season. People shopping inside were crazy. The que in front of the cashier was incredible. I was listening to a conversation between a salesman and customer while she was checking out. She had a rewards card which had 500 points inside. The salesman advised her to get a set of make up for free which equals to 100 point in her card. On the other hand, she wanted something worth 550 points. Also I learned that those sets were not in sale. At the end, the customer left the que, bought something worth 50 points and checked out to get the free set she wanted for so long. This story of her made me think of the relationship between the customer economy and marketing techniques of the Sephora store. In this example the customer paid a lot more money than she initially planned, just to get a small travel size set of make-up which is not in sale. Probably if it was in sale, she could have spent less than she actually did.
