Constructed Environments Studio: #20 – Tim Brown, CEO and President of IDEO Reflection

Tim Brown, CEO and President of IDEO, gives a presentation on design thinking brings insight into his process of thinking, and what he believes is the priority of design.  He goes over concepts to think about problem solving, how thinking divergently creates new choices rather than just the best out of the available, and how a product needs tension between desirability, feasibility, and viability.  Through his different principles, Brown goes over what shapes these types of designs, and how to use design to change your company to create these products.  His main principles rely on the human scenes and desires, how fast a company can prototype a design, mind mapping,  asking the right questions and creating participation rather than just consumption.  This creates more meaningful experiences for the user and involves everyone.

 

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