1. How did you choose the initial image from the #is2b2?

I choose the image of the Chanel perfume because of the use of dancers and the vibrations colors in the commercial.

1. Why did you choose to change it in the three ways you changed it?

Commercials has its own platform and method to be present to the world, I choose to use three different methods, which was popup ads, poster, and video, to show how the same advertisement will look on different kinds of platforms.

1. When you think about your target audience/ audiences – what is one image, impression, color or thought-form that comes to mind?

My target audience was middle class females between the age of 18 -30, my impression of females between the age should bring out a power of energy and also a little sense of creativity.

1. Did you incorporate that image (thought construct) into your work from Bridge 2?

Yes, I used the perfume bottle from the original commercial and incorporated into my design.

1. What part of this project are you most proud?

I’m proud that I could at least complete the assignment with my ideas.

1. How did you feel (felt sense & emotional narrative) about showing your work?

I feel excited about getting feedbacks from others, although I know my works are not completed as I initially thought, there’s always things to improve that you cannot see it by yourself.

1. How did it feel to have the DAI happen with you present?

My works can be analyzed more and actually let me understand how my thinking process and projects apply to the principals.

1. What changes would you make to the work if you have to do another iteration?

I will consider to put all my focus for just one video and make it perfect. Since the time was limited, my crafts were not perfect as I expected and the location for shooting, props, and storyline can also be reconsidered and prepared well.

1. If there was something that you could have shared with your viewers to bring additional context or understanding, what would it be?

I want to let the viewers to think about how can people make luxury brands more related to social class people instead of the wealth, and also how can we eliminate waste created from the luxuries brands.