In the Parlay talk about Ocean pollution, the main speaker was Christina. The secondary speaker is Lisa. Christiana introduces the talk with a video called ‘If the Oceans Die, We Die” by Captain Paul Watson. He was one of the founders of Greenpeace, a famous environmental organisation focusing on the way Parlay communicated about climate change and setting the standards for using and utilising media and celebrities to help share story of climate change to the world. He is also the founder of an organisation called Sea Shepherd. The talker recommended watching a film on Netflix called ‘How to Change the World’ by Jerry Rothwell, which is about the development and founding of Greenpeace. His reason of starting the film was that he was living in New York having his own studio making shoes, working with companies and Paul Watson shared with him the situation that our planet was in, if the oceans die we die, and at that point it was how can their peers co-workers not urgently do something about it, and this seven to eight years ago. Thirty years from now is estimated that commercial fishing will be off. Believing in scientists, 2048 seems to be the overall accepted deadline for the collapse of all commercial fisheries. That is when he decided action had to be taken, it started with Julian Schnabel, a famous painter in New York and film maker, that posted the first Parlay post. The world Parley itself means negotiate, the idea of bringing different people together to negotiate around the world with the oceans. The first Parlay talked associate and Julian brought together people like Leonardo DiCaprio, Erin Smith, Silvia Perral, industry readers and this is how Parlay started. So this is not only be to raise awareness that created education around the worlds, but its also making people take actions and how we as designers can make a impact. So then it became a focus on solutions. ” Parlay is the space where creators, thinkers and leaders come together to raise awareness for the beauty of our oceans and to collaborate on projects that can end their destruction”. The speaker followed by giving general facts about our Oceans nowadays.
- By 2050, there will be more plastic than fish in our oceans.
- More than seven-thefts of Earth surface is blue
- Every minute, the equivalent of one garbage truck of plastic is dumped into our oceans.
- Plastic is found in 90%of seabirds and more than half the world’s sea turtles.
What they learned is plastic is a design failure, we built a design material that never dies and this is what the world is facing so they come up with some methods and some ideas and strategies.
- Direct Action
- Creative Collaboration
Things like commercial fishing we cannot do something directly. Plastic pollution, specially as designer is something we can see, something that we can touch, something that actually we can solve as individuals and also help other people make an impact. One method is doing things, direct action, creating educational programs and doing beach clean. The method is to creatively collaborate with different kinds of experts with a very big focus on eco-innovation.
This is a new version of reduce, reuse, recycle, trying to make recycle a little bit cooler. What they found when working with fashion brands and working with companies with Parley is that they felt they could be different, they know is individuals they need to help to spread the world and make decision in our everyday to use less plastic. But where can we make the big impact?How can they make a company like adidas to stop using plastic? and that became their goal. It was an ambitious one. The strategy played a core role in how they talked to businesses and how they implemented not only externally to companies consumers but also internally to companies. It really was where can they avoid plastic and make choices in their daily routines, and they as designers create things out of recycled plastic. Thinking at the interception point, when they are taking things back to recycle, what things can they make for local communities. Especially communities that are close to shorelines that are impacted by plastic. When making it into a new product they should really think of turning it into something of value, something that people can use and become a symbol for change, develop awareness, share with other people, something that people actually think is cool. By making is cool and valuable this would attract top brands and then it would make smaller brands then follow the movement. As they make things of value then the material used,in other worlds recycled plastic would be on demand, this would make recycled plastic more valuable than virgin plastic and what that does is that it starts to compete with the pricing.
Lisa: Process; from marine debris to ocean plastic
Parlay has their own marine clean up network, they work with 24 different global countries around the globe but they tend to work in different capacities. There is one important thing for Parley which is how do they change the level of different scale where they can replicate it. So when they look at the composition of what is debris marine plastic pollution, they find a very wide range of plastics. They change the pdt bottles into valuable things and they work with recyclers in Asia primarily. They up cycle the material, it goes though a couple different processes with very old mechanical recycle process collecting the material into what is consider a flake, though the depolymerisation and depolymerazation to create pellets which get extruded into a very fine fiver and that can be wolves into fabric.
These are the brands they work with.
One of their most knowable project was the collaboration with Adidas to produce recycled sneakers, something which I remember seeing in the Copper Hewitt Museum. This was followed by showing the video ‘Running of the Ocean’. https://www.youtube.com/watch?v=qspj9Kvmmtc