How many times have we been lied through advertising? How many times did we notice? Probably not many.
There exists a scale based on the level of “greenness” of each product. This means that we evaluate each one of them based on their actual contribution to the environment, 1 being very little or “greenwashing”, and 5 being a highly sustainable product.
The Whole Foods bag would be an example of a 4 on a scale greenness.
The picture uploaded represents with great success the company’s values and nature: A simple paper bag (rather than plastic, which results less aesthetic and cheaper) made from recycled materials. The concept of the brand is based on high quality and mostly organic food sold to high prices that has changed the industry. Due to its competitive nature and its important clients, many business in the market have reoriented their activities in order to offer similar products to a less prices. In other words, Whole Foods has managed to – indirectly – change the market industry into a healthier and more sustainable one. The picture uploaded represents with great success the company’s values and nature: A simple paper bags (rather than plastic, which results less aesthetic and cheaper) made from recycled materials. In other words, their recycling is just another example of their successful and sustainable their brand image.
On the other side, the song picture portrays an example of a 1 on the scale of greenness: a Forever 21 bag that says “PLEASE REUSE OR RECYCLE AT A PARTICIPATING STORE”
Judging by this, the brand gives the impression of being somehow environmentally responsible. However, if one does research about the company or has any background knowledge, they will know that Forever 21 is one of the least sustainable fashion brands of the industry. Not only towards the environment – working with extremely synthetic and low quality fabric and dies that are later thrown into the rivers – but also towards the labor. Forever 21 is in fact the Queen of fast fashion in every way, so it sounds hypocrite to attempt to show themselves as a business worried about the environment through their bags.