Can your visitors tell what your firm does within five seconds of appearing on your website? Is it possible for people to go to the blog quickly if they need to? Is your price structure simple to comprehend? Do you have a low bounce rate on your website?
If you find yourself saying “no” to these questions, it may be time to reconsider how you’ve been creating and optimizing your website. So, how can you get started on upgrading your site design?
To help you answer that, here are some pointers to make sure you’re on the right track with your makeover and aren’t alienating visitors.
Continue to test as much as you can
Improving key aspects of your website can help you increase conversions, time on page, and pages per session, but figuring out which solution would work best for you is the difficult part.
This is when A/B testing comes into play. When you test two different versions of a page against each other, you can see whether particular parts are causing problems for your visitors. Your pages may be operating effectively in certain circumstances, but they may include obsolete information. A/B testing the page’s content can reveal how big of an impact it has on session length or conversions.
In other circumstances, you might want to check to see whether design changes have an impact on a page’s performance. Simple adjustments like button colors, headers, and copy revisions may have a huge impact on conversion rates. Another key aspect to design is making it come alive. Perth based Web Design company Lilo advises your website should not be static, but rather a live, dynamic part of your business.
Deliver the best possible user experience
As someone who gets overwhelmed while buying on e-commerce sites, I can’t tell you how relieved I am when I discover tools that can assist me in selecting the correct items for me.
Self-selection tools guide users through a series of questions in order to arrive at a specified sort of outcome. These outcomes may be a personalized quote, a product, or a response to a high-level query. For example, ‘Which product is best for me?’
This type of tool may make it easier for consumers to figure out what the best items or services are for them without having to scour your website for the information.
Optimize your websites for mobile devices
It’s more important than ever to optimize your site for mobile devices. According to Google, “61% of consumers are unlikely to return to a mobile site they had problems accessing, and 40% visit a competitor’s site instead.”
But it’s much more than simply being aesthetically responsive. Customizing your website to meet the interests and desires of your visitors is a must. Consider why someone might visit your site on a mobile device. What would they be looking for? Is the user flow allowing them to execute those things with ease right now?
Using the website of Chili’s as an example, you can see how the desktop and mobile versions are very similar. As a result, when consumers go back and forth between the two for orders over time, there are certain parallels that make utilizing the website comfortable.
They also make it simple to accomplish what their website is all about: ordering meals. On the mobile website, the button for this is constantly visible, so you can order whenever you’re ready without having to navigate to another page.
Using white space carefully
Whitespace is an important design feature that serves to break up the page and make it more readable. White space, often known as “negative space,” refers to the empty spaces around objects on a page that are devoid of content or visual features.
Whitespace is also crucial in the design process and the placement of website elements. Less whitespace can suggest which parts are meant to be connected to one another owing to their proximity, while more whitespace can dictate which portions are independent and direct the eye.
For example, Vidyard does a fantastic job with this. Their portions are always well-spaced, allowing them to sit comfortably within your viewport without being crowded by sections above or below.
Make it easy for the visitors to navigate through the home page
There was a time when we were hesitant to make our internet pages, especially your homepage, too long. Designers were compelled to pack as much information as they could onto the most common screen size used to view their website.
Those days, however, are long gone. According to 2018 research by the Nielsen Norman Group, the first two screenfuls of a website page, up to 2160px horizontally, accounted for 74% of total viewing time. As a result, there’s no need to be hesitant about designing a more complete below-the-fold experience.
Focus on the user
Make sure that the main sections that assist new and returning users to the essential elements of your site are always optimised. The most common would be the homepage. So, before you start developments, it’s better to take time and carefully plan the design of the home page. Then you will be able to gather feedback for the design and make it look amazing.
Follow these tips and you can start designing websites like an expert.