Advertising is simply a marketing technique that involves paying for a space to promote anything you want. All the flyers you see pasted on billboards and notice boards are a form of advertisement. The purpose of advertising your products is to reach out to people that’ll be willing to purchase your businesses products or services. There are different means through which advertisement can be executed and, in this post, we’ll be informing you about the real reasons as to why you should start replacing your photo advertisements with video advertisements.

Many marketers choose to stick with image advertisements. The reason for this is because creating a photo advertisement is much easier than creating a video advertisement. This is because a video requires a lot of planning, shooting, editing and experience. Also, creating photo advertisements is cheap and can be considered cost-effective as compared to video advertisements. This makes one wonder, are there really benefits to using video advertisements? At the end of this post, you’ll better understand why it’s so important to start incorporating video ads.

Let’s discuss the two most major reasons as to why you should start leveraging video advertisements today.

Video advertisements give you an edge

Most of the time, if not all the time, the product or service you want to offer will be offered by another brand or company. To stand out and look unique in the battle for customers, it’s best to opt for video advertisements. This is simply because videos take a lot of time to plan and cost a lot of money to create, hence most brands prefer to take the easy route and implement photo advertisements. Thus, when you start creating professional high-quality videos, this will differentiate you from easily over 90% of your competitors in the market and gives you more prospective customers automatically.

Fair enough, creating video advertisements has its drawbacks. Most of the time it’s expensive and not time-efficient (due to production and other factors). But you need to consider, that nothing good comes easy.  It is quite simple. You need to make the process time-efficient and affordable. You need to find online video editing tools that are affordable and take minutes to create professional videos. You need to find reliable and affordable models and cameraman. There’s always loopholes to being efficient. You just need go out there and look for it.

Video advertisements acquire more engagement

Do you know that professional marketing videos naturally attract more people than static images? For example, have you ever been surfing the internet or watching movies on your television and suddenly, a commercial (video advertisement) pops up and before you could react and change the channel or skip the video, in those 3 – 4 seconds you become engaged and can no longer change nor skip the commercial? That’s the power of video advertisements and before you know it, you’ll find yourself wanting to know more about the offer they were showing to you.

Facebook recently conducted a survey that revealed 5% of users on the Facebook platform spend over an hour watching videos a day. That’s a huge figure considering that Facebook is one of the largest social media platforms in the world today.

Finally, with video advertisements, you can disseminate much more information as compared to its photo counterpart. This is because filling your photo advertisements with too much information will make it boring and look spammy. With videos, that’s the complete opposite.