Why it lasts but can’t last.
Fashion, hipster fashion, young consumers, fashion representation, street fashion, fast fashion
I am studying Street Fashion because I want to find out why Street Fashion Brands/Lines have a large maniac fan base that help sustain the popularity of such controversial brands in order to help my reader understand the various fashion trends that may be disagreeable to the larger public, yet sensational to others. Along with addressing the reason behind its popularity, the research will also explore the reasons why the fashion trend will and should not last. This claim will be supported through various evidences gathered during my research which are both qualitative and quantitative. These evidences are mainly scholarly articles, research papers and documentaries made by professionals within their field of knowledge which increases the credibility of such evidences, as well as providing an insight into the area of knowledge that may not be familiar to the larger public.
Fashion has been around us for centuries, however, fashion as an industry is a relatively new market. Fashion brands began developing rapidly since the 1950s, soon after the World War II, along with all the other industries which we contribute our money to everyday. More than 150 billion garments are produced every year, and it remains an industry worth over $3 trillion. The street fashion we may be familiar with today has become more controversial than ever, creating multiple sparks between consumers and the wider audience. However, with the increasing popularity of such fashion trend, the brands are pumping out uncountable numbers of clothing to suit the taste buds of those crazed consumers, which contributes to the underlying problem of the fashion industry: exploitation of scarce resources. The fashion industry, with the input of street fashion, has become a running treadmill that is impossible to slow down until it will finally collapse on itself. There simply aren’t enough resources available in this finite world to be exploited anymore.
Major Point 1
Street fashion lies within all the controversies of the fashion industry.
Major Point 2
Controversies remain essential in keeping their consumers and increasing their fan base.
Major Point 3
Street fashion will not last due to their unsustainable practices.
Controversies help sustain the fandom of street fashion and brands which identify as street fashion brands. However, the unsustainable nature of the model this fashion industry is based on, the trend will not last, and eventually fall. There already are many sustainable models and ways we can exercise and embed into the fashion industry for more sustainability and conservability of our resources, however, these examples are economically less practical thus making it hard to be applied into the real world. The next steps of the fashion industry therefore, is to begin practicing these sustainable concepts and change them into a working model.