Sonalika Grover

As my final thesis project for Parsons School of Design, I chose to work for the United Nations High Commissioner for Refugees or UNHCR. This project is a Website Redesign project that aims to assist the organization to implement a website redesign strategy that focuses on increasing comprehension and engagement, as well as incentivizing participation… Continue Reading Website Redesign – UNHCR

In Fall 2021, I was given the blessed opportunity to be a part of the Altuzarra team as the Marketing & Communications Intern. Altuzarra is a luxury women’s ready-to-wear and accessories brand, founded by Joseph Altuzarra. I worked out of the New York City office, located near the World Trade Center. https://www.altuzarra.com   https://www.instagram.com/altuzarra/ As the… Continue Reading Marketing & Communications Intern – Altuzarra

This project identifies the problems with the current Digital Marketing Strategy of J. Crew, mainly on Instagram, and proposes new solutions, objectives, and plans to implement them. J. Crew has been known for classic with a twist, signature cashmere, coats, blazers, pants, and more for women, men, as well as kids. In the year 2016,… Continue Reading Revamping The Digital Marketing Strategy – J. Crew

This deck is a Digital Marketing Audit for Kate Spade, mainly for its Instagram, YouTube, and TikTok channels. It gives a background of the company, the target audience and for each channel, the digital marketing strategy, brand voice, goals, content expectations, KPIs, and the marketing funnel. The goal is to study Brand Awareness and Digital… Continue Reading Digital Marketing Audit – Kate Spade

This is a final project for the Business Models and Entrepreneurial Strategy course at Parsons. It focuses on generating a new business idea and turning it into an approachable business plan. It features Collabable, an app prototype made to connect small businesses and micro-influencers. The business plan covers the problem, solution, mission, vision, value proposition,… Continue Reading Collabable – The App

These animated stickers were created for a women’s resort-wear brand based in New Delhi, India called Essgee, to create brand awareness about new launches and for increasing brand visibility. This freelance graphic design project included ideating on-brand artwork, designing, animating, as well as understanding the brand identity. https://www.essgee.co/ They are available on Instagram and Snapchat… Continue Reading Graphic Design – Essgee

A Brand Strategy and Brand Experience roadmap project for Bone, an app for dog owners and dogs to socialize. This project features ideating, analyzing the target audience and the brandscape, brainstorming brand drivers and brand naming, designing the logo, visual identity, and the brand experience.