Sonalika Grover
Immensely passionate about the Business of Fashion, I am a detail-oriented professional and an imaginative individual. I thrive when I use both sides of my brain, analytical and creative.
Being a graduate of Parsons School of Design New York with a Bachelor of Business Administration Honors Degree in Strategic Design and Management, I have experience working with luxury fashion houses such as Christian Dior, Gabriela Hearst, and Altuzarra, in Marketing, Communications, and Sales.
This Digital Portfolio explores my work in various spheres at Parsons and my internships.
As my final thesis project for Parsons School of Design, I chose to work for the United Nations High Commissioner for Refugees or UNHCR. This project is a Website Redesign project that aims to assist the organization to implement a website redesign strategy that focuses on increasing comprehension and engagement, as well as incentivizing participation… Continue Reading Website Redesign – UNHCR
In Fall 2021, I was given the blessed opportunity to be a part of the Altuzarra team as the Marketing & Communications Intern. Altuzarra is a luxury women’s ready-to-wear and accessories brand, founded by Joseph Altuzarra. I worked out of the New York City office, located near the World Trade Center. https://www.altuzarra.com https://www.instagram.com/altuzarra/ As the… Continue Reading Marketing & Communications Intern – Altuzarra
This project identifies the problems with the current Digital Marketing Strategy of J. Crew, mainly on Instagram, and proposes new solutions, objectives, and plans to implement them. J. Crew has been known for classic with a twist, signature cashmere, coats, blazers, pants, and more for women, men, as well as kids. In the year 2016,… Continue Reading Revamping The Digital Marketing Strategy – J. Crew
This deck is a Digital Marketing Audit for Kate Spade, mainly for its Instagram, YouTube, and TikTok channels. It gives a background of the company, the target audience and for each channel, the digital marketing strategy, brand voice, goals, content expectations, KPIs, and the marketing funnel. The goal is to study Brand Awareness and Digital… Continue Reading Digital Marketing Audit – Kate Spade
This is a final project for the Business Models and Entrepreneurial Strategy course at Parsons. It focuses on generating a new business idea and turning it into an approachable business plan. It features Collabable, an app prototype made to connect small businesses and micro-influencers. The business plan covers the problem, solution, mission, vision, value proposition,… Continue Reading Collabable – The App
These animated stickers were created for a women’s resort-wear brand based in New Delhi, India called Essgee, to create brand awareness about new launches and for increasing brand visibility. This freelance graphic design project included ideating on-brand artwork, designing, animating, as well as understanding the brand identity. https://www.essgee.co/ They are available on Instagram and Snapchat… Continue Reading Graphic Design – Essgee
This is a strategic management proposal for Jacquemus, a French fashion label that has been on the rise. It emphasizes the need for developing a Diversity and Inclusivity Department and Policy. Diversity and Inclusivity Department and Policy: Proposal Pitch:
In Spring 2020, I had the wonderful opportunity of working as the Digital Marketing Intern for Rebecca Allen, New York. Rebecca Allen is a footwear brand that redefines the color nude. With varied shades of nude in footwear, it stands for inclusivity and diversity. https://rebecca-allen.com/ Working in a close team of three, directly with the… Continue Reading Digital Marketing Intern – Rebecca Allen
A Brand Strategy and Brand Experience roadmap project for Bone, an app for dog owners and dogs to socialize. This project features ideating, analyzing the target audience and the brandscape, brainstorming brand drivers and brand naming, designing the logo, visual identity, and the brand experience.
This marketing project takes a new approach to create community through the New School Student Store. The majority of the student body agrees that the student store and merchandise are too simple, especially since Parsons is a design school. The merchandise consists of basic colors like black, red, and white and is not creative or… Continue Reading Rebranding The New School Student Store
