Sustainability at Lululemon

The COVID-19 pandemic has led to a surge in the demand for athleisure, which could prove to be harmful to the planet due to the high amount of synthetic materials used in production. This project is a proposal for Lululemon, an American athletic apparel retailer. The Business Model Operating Canvas of the company has been redesigned to incorporate a focus on sustainable production and sourcing. The first deck focuses on explaining the problem, while the second deck provides a problem-solving approach.

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