These animated stickers were created for a women’s resort-wear brand based in New Delhi, India called Essgee, to create brand awareness about new launches and for increasing brand visibility. This freelance graphic design project included ideating on-brand artwork, designing, animating, as well as understanding the brand identity.
They are available on Instagram and Snapchat through GIPHY when you search for the brand’s name. The first two stickers simply feature the brand name. The next four stickers are in relation to COVID-19 and encouraging people to get vaccinated. The next four stickers feature names of the collections such as Disco Biscuit and Love is Back, as well as best-seller clothing. The next one which says lady who lounges caters to the brand’s loungewear collection. Lastly, the remaining two stickers are for promoting the brand identity and playfulness. Click on each sticker to animate.
First, a profile was created for the brand and an application was submitted for verification on GIPHY. Once verified, all artwork was designed from scratch on Illustrator, which was further animated and uploaded onto GIPHY, with attached tags to make the stickers searchable on social media platforms. The brand now has 800K+ views on the stickers.
