In Fall 2021, I was given the blessed opportunity to be a part of the Altuzarra team as the Marketing & Communications Intern. Altuzarra is a luxury women’s ready-to-wear and accessories brand, founded by Joseph Altuzarra. I worked out of the New York City office, located near the World Trade Center.
https://www.altuzarra.com https://www.instagram.com/altuzarra/
As the only intern working at the time, I had the chance to wear multiple hats. However, my prime responsibility was orchestrating sample trafficking for global media, VIP, wholesale requests, and e-commerce shoots adhering to overall brand image and strategy. This meant full responsibility for PR. I received Altuzarra sample requests from stylists all over the world for celebrities such as Adele, Katy Perry, Nicole Kidman, and many more for editorial shoots, events such as The MET Gala, People’s Choice, Emmy’s and others. I communicated with these stylists to find the ideal Altuzarra look for each VIP or celebrity and made sure it adhered to the brand personality.
Below are examples of PR requests that I completed by facilitating conversations, sending lookbooks to stylists, checking sample availability for the requested styles, making sure the samples were checked out on Fashion GPS for the required dates, shipping out samples, following up on returns, as well as keeping folders of final images and credits. I reported directly to the Marketing Manager, Sarah Julien, Marketing Coordinator, Ana Vasiljevic, and the Marketing Head, Pedro Pinto.
I even sourced outfits for Mrs. Michelle Obama and Meghan Markle, The Duchess of Sussex. It was a privilege to be in touch with famous stylists and source outfits for these renowned VIPs.
Since I joined in the beginning of August, I had the exciting opportunity to work behind the scenes at the Altuzarra Show at New York Fashion Week 2021. I met the beautiful Gigi Hadid who was the showstopper and prior to the show, assisted in making Altuzarra archive books that were distributed as gifts at the show to guests such as Anna Wintour, Camila Coelho, Shay Mitchell and others. Below are more of my favorite moments at Altuzarra.
Here is my recommendation from Pedro Pinto, Head of Marketing at Altuzarra:
Overall, this has been a dream role for me. I’ve gained plenty of experience in the Luxury Marketing & PR world, learned new software such as Fashion GPS and Joor, and honed my communication skills, all thanks to this internship!