Sonalika Grover
Immensely passionate about the Business of Fashion, I am a detail-oriented professional and an imaginative individual. I thrive when I use both sides of my brain, analytical and creative.
Being a graduate of Parsons School of Design New York with a Bachelor of Business Administration Honors Degree in Strategic Design and Management, I have experience working with luxury fashion houses such as Christian Dior, Gabriela Hearst, and Altuzarra, in Marketing, Communications, and Sales.
This Digital Portfolio explores my work in various spheres at Parsons and my internships.
Bill Cunningham was an American fashion photographer for the New York Times, known for his candid and street photography. He then published a group of impromptu pictures in the New York Times in 1978, which soon became the regular series On the Street. Inspired by Cunningham, I strolled the streets of SoHo in Manhattan, New… Continue Reading i-D Magazine Editorial
This project is a tribute to Street Art in Williamsburg, Brooklyn, New York City. Through the development of a Digital Map that can be accessed by scanning the QR code, I aim to make tourists and residents of New York City take a walking tour to explore the graffiti and murals in Williamsburg. It also… Continue Reading Street Art in Williamsburg
Maps of New York City rendered in Adobe Illustrator.
This is an art project rendered in Adobe Illustrator. It is based on The Vessel, a structure and visitor attraction built as part of the Hudson Yards Redevelopment Project in Manhattan, New York City. Inspired by Bridget Riley, Emi Nakajima, Mark Bradford, Mike Hall, and Ron Fleishman. Pastel Mood: Psychedelic Art: Inspiration:
This documentary-style video made on iMovie using royalty-free clips, is about The Journey of a Disposable Face Mask. As a result of the COVID-19 pandemic, more than 1.56 billion masks have polluted oceans (reported by OceanAsia). While one cannot neglect to wear a mask, this video aims to convince the viewer to make better choices… Continue Reading The Journey of A Face Mask
The COVID-19 pandemic has led to a surge in the demand for athleisure, which could prove to be harmful to the planet due to the high amount of synthetic materials used in production. This project is a proposal for Lululemon, an American athletic apparel retailer. The Business Model Operating Canvas of the company has been… Continue Reading Sustainability at Lululemon
The slideshow below features the pages of a pocket directory designed on Adobe Illustrator useful for finding Apparel, Food & Lighting Manufacturers in the Queens Borough of New York City. Since this was a print project, there is a high focus on high-resolution images, legibility, color palettes, and overall information visualization.
Created on Adobe Illustrator, this Information Visualisation project focuses on Infographic Development through content hierarchy, color palettes, and information clarity. Comparing and contrasting two similar but different foundations, it is targeted towards beauty lovers and uses icons and elements in its creation. It compares Make Up For Ever’s Ultra HD Foundation to M.A.C.’s Pro Longwear… Continue Reading Beauty Infographic
Playing with Adobe Illustrator to create patterns through rotation and reflection. Also using Value Transparency to create different patterns with the same tiles.
This is an Information Visualisation project with a focus on creating a Public Awareness Campaign. Below is my project on Juul, an American electronic cigarette, that is marketed as the better alternative to cigarettes. The slideshow below aims to make people aware, particularly students, of the risks that come with being addicted to Juul. The… Continue Reading Juul Public Awareness Campaign
