Thesis Statement:
Create an ad campaign of infographics that sell the “IT” bag, the Lady Dior handbag, to a younger generation. This infographic is to inform, but also to persuade. This handbag hasn’t had the marketing for a younger generation, until now. It will include the bag’s mission statement, bag’s goal/creation, history of the handbag, the production of making the bag, different versions of size, different variations of the purse, different variations of purse characteristics and popular figures with the bag.
There is a color theory of neutrals: camel, black and white, alongside with a motif of a rose representing simplistic, bold beauty. Backgrounds also incorporate the bag’s details through every infographic.
Research questions ANSWERED:
Why is this bag so significant? It’s Dior’s emblematic bag because of it’s simplicity and iconic look.
What makes this bag luxurious? LADY DIOR WAS BORN TO CREATE A STRONG IDENTITY.
SOMETHING INSTANTLY RECOGNIZABLE. ICONIC. IT WAS THE FIRST MADE IN THE DIOR WORKSHOPS IN 1994, INSPIRED BY COUTURE. ELEGANT, CARRIED IN THE HAND, THE NEW BAG BODLY BROKE WITH PREVAILING TRENDS.
What are the variances of the bag? Black, grey, nude, light gold, silver, python, ostrich, lizard, embroidered leather, twee, crocodile, cannage quilted nubuck, taurillion, perforated calfskin, cannage quilted lambskin, cannage quilted grained calfskin, cannage quilted patent, beaded, sequined.
How is this luxury bag made? https://www.facebook.com/chalany/videos/897677996955664/
How do other luxury advertisers advertise?
With simplicity, and bold, motivating phrases.
When/Who are there significant people using this bag?
Lady Diana, Sarah Hyland, Emma Roberts, Street fashion
Why are they photographed with this bag?
They are photographed because of who they are and the bold, simplistic bag. An Icon with an iconic bag.
Main Sources (in addition to google images):
http://www.vogue.com/8075711/best-it-bags-history/
http://www.dior.com/couture/en_us/womens-fashion/leather-goods/lady-dior/discover-lady-dior
http://www.portero.com/blog/lady-dior-handbag/
http://www.queenbeeofbeverlyhills.com/designer-handbags-article-4.html
https://en.wikipedia.org/wiki/Lady_Dior (for initial, background purposes only)
https://www.thehindubusinessline.com
http://madame.lefigaro.fr/style/secret-grandes-griffes-sac-de-lady-12660
http://archives.lesechos.fr/archives/2012/SerieLimitee/00110-029-SLI.htm
http://www.beaute-addict.com/actualites-beaute/une-edition-limitee-en-hommage-au-sac-lady-dior-2540.php
http://www.strategies.fr/actualites/marques/116982W/dior-vide-son-sac.html
Project Proposal: https://portfolio.newschool.edu/taylormarie/2016/02/26/bridge-3infographic-research-and-project-proposal/
Rough Draft: https://portfolio.newschool.edu/taylormarie/2016/03/05/infographic-rough-draft/
2nd Draft Infographics as PDFs
Dior infographic b-product thesis
dior infographic f-purse variations
Dior Infographic g-fabric variations
dior infographic h-celebrities
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