Brand Advocacy

 

 

With the increasing amount of LGBTQ group and a more and more open social environment

for different gender recogni0on, we see a growing trend on the runway – women wearing hyper

masculine clothing (e.g. Boss Fall 2015 RTW, Balenciaga Spring 2017 RTW), and men wearing soQ,

feminine designs, or even skirts (e.g. Thom Browne Spring 2012 RTW, Gucci Spring 2016 RTW).

AQer taking a class that discussed gender issues in fashion, I started to reconsider the customer

groups for design. Why people have to choose to see themselves as either male or female? Why

do we have to genderize fashion in the 21st century? Therefore, I decided to advocate for the

gender blur and androgynous design.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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