THE DESIGN PROCESS
STAGE 3: CONCEPTUALIZING
Bringing idea into the world:
- Understanding the concept (in way that could easily be explained to anybody)
- Understanding how to present the subject (in a way that relates to the client’s needs)
- How to easily convey a message (In the most inclusive and understandable matter)
Creating sustainable concepts:
- Understanding how the product could be less demanding on resources
- Informing the client on the benefit of sustainable solution
- What are the large and small scale effects the product has on the environment
- Making sure the materials used for the product are recyclable
Brainstorming:
- Produce influx of ideas
- Enable creativity
- Record the whole process of the spread of ideas
Rules of Brainstorming:
- Having an agenda
- Having a facilitator
- Encourage ideas
- Set a time limit
- Follow up and revisit
Analysis:
- Listing Pros and Cons (choose between option & eliminate alternatives)
- Visualize and sketch (collect images and data make visual correlations)
- Scamper gaining insight on development:
Substitute – Combine – Adapt – Minimize/Magnify – Eliminate – Reverse
Presenting concepts
Do:
- Practice presentation
- Cover all the bases
- Speak to your audience
- Be excited
- Welcome feedback
- Present options
- Bring Samples
Don’t:
- Assume knowledge on behalf of anybody
- Rush over gaps and problems
- Present fillers
- Spend more time on the content than the presentation
- Present irrelevant and half completed models
- Assume presentation technology will work as it should
- Panic
