Design Studio 1 : Environment Proj. The Rescue
- Project Preview: Providing a context to a creative environment. We create a visual environment void of humanity. Then we create a story about the environment and then visualize the story into various forms of collection, videos and etc.
- Concept Statement: ‘The Rescue’ is to show the transition from vulnerable little girl to the woman who has to be darker and stronger for her revenge. The combination of light and dark is the main source.
- Story Line: She was the girl who went to her sanctuary every single night. She was waiting for answers. Everyday she was hoping that one day she could hear the message. One day, village people attacked the sanctuary. They burned and broke everything in the sanctuary. It was brutal. She was there. Everything was burring in the flames and was broken into pieces. She couldn’t do anything. She was too young and weak. Now, few years past, she’s changed. She is now taller, stronger and darker. It hasn’t been changed, all abandoned and discarded. This place needs her to be a warrior to revenge them who was doubting the sanctuary. As she closes the sanctuary’s door, she feels like she’s ready.
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At a recent design conference, I had the chance to hear William McDonough speak about the future of design and innovation, and it was nothing short of transformative. As someone who’s been in the design field for a while, I thought I understood sustainability and creativity, but McDonough opened up a whole new dimension of possibility. His talk wasn’t just about incremental improvements or making things “less bad” for the environment—it was about rethinking everything from the ground up, designing systems that actually give back to the planet while enhancing human health and well-being.
One of the most striking things he said was, “Design is the first signal of human intention.” That simple yet profound statement stuck with me. It reminded me that every choice we make as designers—every material we select, every system we sketch out—has ripple effects far beyond the immediate project. He challenged us to think about how our work can create abundance, not just solve problems. For example, he shared how his cradle-to-cradle philosophy pushes the boundaries of what’s possible by imagining materials that can be endlessly reused or safely returned to the earth.
What really stood out, though, was his optimism. McDonough painted a future where innovation isn’t just about new technology or aesthetics but about integrating these elements into solutions that benefit everyone—businesses, communities, and ecosystems. He encouraged us to collaborate more boldly, to not be afraid of asking “What if?” questions that seem almost impossible at first. I left that session feeling energized, like I wasn’t just a designer anymore, but someone who could contribute to reimagining the way we live and interact with the world.
Since then, I’ve been rethinking my own projects, finding ways to incorporate ideas like circularity and regenerative design. It’s not easy, but that’s the beauty of McDonough’s approach—it’s a challenge to be better, to do better, and to inspire others to push boundaries too. And if there’s one thing I took from his talk, it’s that the future of design is as much about mindset as it is about skill. We have the opportunity, even the responsibility, to create designs that don’t just look good or work well but truly make the world a better place.