BRIDGE PROJECT 2 PROPOSAL – VISUAL CULTURE

 

STREET WEAR AND HIGH FASHION: AT HOME AND ON THE STREETS

I wanted to make a informational graphic surrounding the idea of street fashion in relation to high fashion. Since street and high fashion have been crossing their borders and meshing into each other a lot lately, I feel this graph could not come at a more necessary time. What I decided to focus in on is the new Supreme x Louis Vuitton Collaboration, and how each company has been doing individually before the collab commenced. Supreme’s selling rates have been on a steady growth path since it’s creation in 1994. The Lafayette location was actually the first one and it’s creator, James Jebbia, has struck gold with it and receives crazy cash flow from it ever since. The creator of Louis Vuitton, Louis Vuitton, started as a leather goods maker, working under the Empress Eugenie de Montijo, wife of Napoleon III. Once Vuitton died, his son Georges took over the company and ultimately the owner became LVMH, a larger company with precedence over Louis Vuitton, Moet, Hennessy and more. Both Brands have pretty huge followings and once collaborated, the numbers only grew in size for their sales and profits. That is why I have decided to make my informational graphic about these two brands and their collaboration, and my research paper on street wear and high fashion as a whole; how they combat and compliment each other.