Fabric & Thread Embroidery IS2

 

For my fabric and thread project, I set out to explore the community aspect in Whole Foods Market. As I did more and more research and field site investigation, I realized that there is to no extent a clear picture of a community in there. Most people tend to get in their, get their grocers, and leave with out smiling even one time. So after some deliberation, the community I decided to portray was the wealthy upper to middle class white person. Whole Foods intended market of shoppers is that group of people, every year they only plant new Whole Foods locations in the highest average income places to attract those kind of shoppers. To portray that class, I didn’t want to just put bags of money or dollar signs everywhere, I wanted to show some sort of fun grocery store aspect that everyone could relate to. For the background of my project, I went with a 3 block by 3 block quilt, made up of alternating produce(bananas, apples, potatoes) on contrasting colored squares. I wanted to display the intended group of shoppers on an item of food that would be able to be purchased at the store, so I went with the classic “Wonder White Bread” which I filled with cotton balls to give it that 3D feel. Using the play on words of “bread” meaning the slang term of  “money”, I also needed a bag of money to help push the concept of the shoppers being extra wealthy, so under the Wonder White Bread I placed a green money sack with the “$” atop. The crown of the money bag also doubles as the crown/opening of the Wonder White Bread, therefore only allowing the money bag to only be seen when the Wonder White Bread is pulled back. The Wonder White Bread is attached to the quilt only at its bottom left corner in order for it to be flexible enough for it to be pulled back when the viewer wants to see the money sack. Start to finish I had fun with sewing this abstract quilt.

 

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