A requirement for this CW was to use social media and our “voice”– so I thought of a campaign that would engage the viewer and make them participate in an easy way.
Using the Instagram swipe feature, I designed a series of images divided in two that first show a practical fact followed by an environmental one. The aim is to highlight day-to-day elements that one can change for the benefit of the environment.
Working on the graphic style (gradients, simple wording, effective illustrations), I wanted this campaign to easily grab one’s eye and inspire change.
Instagram account – @sustainableswipe
best viewed from a phone
