Final Prototype:
Business Models and Entrepreneurial Strategy
Fall 2016
Ski-Hi App
An app that uses group accountability to help college students combat procrastination.
Teams are accountable for achieving collective goals.
Challenges:
- Differentiating from other wellness apps
- Refining the Business Model
- Organizing Functionality
Solution: A refined target market eased the functionality of the business model.
Learning Outcomes
- Narrowing down on topic- from anxiety and stress to procrastination
- Focusing on core service and strategies of how to combat this specific issue instead of tackling the entire issue.
- The idea of being married to your co-founders. Team management. Understanding the customer need and figuring out the value proposition. (Startups are not for the faint of heart).
- Complementing skill sets are important
“An attempt solving procrastination through creating a guided app.” – DGH 2017