This is an advertisement from the most prestigious fashion brand- Chanel. The models used in this ad has a similar height and a similar body shape.They all have a relatively tall height and lanky body shape. The hourglass figure, with big breasts and busts aren’t shown. Four models have different ethnicity as it shows that Chanel has a very diverse market. They all look emotionless in the photo, that gives out an edgy feeling. This ad’s creator, in my opinion, does not focus on the model’s body shape but more on the garments. It creates a welcoming attitude as, if I don’t have a tall and skinny body shape like the models in the photo, I will still have the confidence of pulling off the outfits. The jackets and pants are slightly loose and over sized, and this shows that if the consumers  don’t have an ideal body, they can still feel safe and happy wearing the garments. The design of the garments are relatively conservative and elegant. All four models have really different facial appearance and skin tones,  it looks beautiful on all of them. Nothing looks odd in the photo and it is very comfortable to look at. I wouldn’t feel insecure or be in doubt if you can wear it or not. The combination of the three colors white, blue and beige gives out a very gentle and comfortable feeling as these three colors welcomes anyone to wear it. This ad is very successful in terms of giving out a healthy feeling between the creators and the consumers, no one feels awkward. “Different techniques of dress produce different bodies” (Entwistle,134) I totally agree with this. In the Chanel ad above, the model on the left wears a high waisted pants that made her legs look longer. The model on the right wears a low waisted jeans but a tube tio showing her waist, this made her body look longer. However, the two models might have the same body shape and body height but the foi us on the body was different and it made us think their body shape are different. Different techniques of dressing a model or a person can definitely give out a different kind of body shape even if it is the same person. Dressing is so important and because the two models focus of dressing are different, it balances out the picture , making the photoshoot more beautiful and harmonious.