Retracing the research: Global Awareness Campaign

Sustainable Systems

Awareness Campaign: global warming gifs.

 

  • What is something that doesn’t have a lot of campaigns / what is something that has a lot of campaign about but is not given importance to?

 

  • On my I remembered writing something down about Trumps and one of his statements saying that global warming was a ‘hoax’ and that it was created by China.

Topic: global warming

 

  • Research on evidence of global warming around the globe. Came across a website generated by NASA, showing study cases on various locations on which global warming had had an impact on; chose pictures and the information from that website, so that it would be real information and not an exaggerated truth.

 

  • Questioning of how to display it / Show it?

Wanted the campaign to be accessible to a large number of people + connected to youth/modern era. What is something I check-use everyday?à Instagram?

 

  • Created 11 gifs on Photoshop + a ‘slogan’ that would be on each gif

Exporting them in video format so that they could play on repeat in Instagram.

 

  • Make a Gmail account that would be used for Instagram à finding a name: something simple: global warming gifs.

 

  • Creating an Instagram page with the handle @globalwarminggifs

 

  • Posting the gifs + writing information about that below each.

 

  • Finding hashtags that are suitable for the topic and posting them as well.

 

  • Making the account public.

 

link for the post

http://portfolio.newschool.edu/kaval516/2017/12/04/global-warming-awareness/

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