Bibliography
Kirkland, Aleggra. “The MTA’s Ban on ‘Political’ Ads Has Turned It Into the Free-Speech
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Levine, Alexandra. “New York Today: getting a Subway Ad.” New York Times, August 2, 2018.
https://www.nytimes.com/2018/08/02/nyregion/new-york-today-subway-ads.html
Lucan, Sean, Maroko, Andrew, Sanon, Omar and Clyde Schecter. “Unhealthful Food-and-
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Alexa Murray
Bridge 3 Reflection
When I started researching for this bridge I started with a fairly broad topic. I wanted to understand the advertising system in New York City, specifically publicly owned ads. I think the effect of constantly being exposed to ads is very interesting, and I wanted to know more about the ads that exist in the city for public profit and how they are monitored and chosen.
When I began searching this topic I realized it was too vague. There are a lot of different kinds of publicly owned ads in the city, and they each have there own regulations and management. The type of ad with the most written about it seemed to be the MTA Subway ads. The MTA ads have been written about more due to numerous controversies and updates made to the advertising policy. This really interested me, so I decided to change my topic to NYC MTA Subway ads and how they are chosen.
I started to gather my sources by using a google search. This gave me a good idea of what the most relevant controversies were. It also helped me refine the language I was using to get more accurate search results. From there, I used the best search terms to search some of the New School data bases. This gave more more scholarly articles. Some of the articles I thought were more interesting were related to the effects of advertising in general, or subway advertising in particular. This is another thing I could address under this research topic, or expand upon further in the future. I also was able to find articles from the online NYU databases that related to Subway advertising policy. Many of these articles were a little outdates, but provided a general background.
Finally, I was able to find primary sources by visiting the actual MTA Subway website and reading there policies on advertising. This gave me a sense of the current policy, and how it is explained to potential advertising partners.
All of this research helped me to narrow my topic, and gave me new questions to explore in the future. Right now I envision my topic being: “How MTA Subway Advertisements are regulated and chosen.” However I really would like to find a way to discuss the effects that advertising has on passengers, and weather or not advertising can effect mental health. I think some of these questions could potentially be woven in to ad depth to my paper.
