Intro
- I created a marketing plan for the international powerhouse Acne Studios
- My goal with this plan is to analyze the issues the brand has and create new, innovative ways to connect the consumer to the brand
- The purpose in making this plan is to effectively come up with new ways to improve on Acne Studios weaknesses as well as build on their strengths. After analyzing the brand I hope to use this information to create innovative, creative and cool solutions to further the brands image.
The App –
- Why an App?
- Acne Studios already has a non-traditional marketing strategy reaching consumers through Acne Paper a art magazine put together by creative collectives
- They have started to organically place posters around the city to promote the new upcoming season
- They have a presence on Twitter, Instagram and Facebook
The Street Campaign – Print Ads
- The brand has worked with Hilma af Klint in the past and currently has a limited edition collection with James Pierson and iconic artist.
- This is a strength Acne has had with their advertising and something that can be built from
- Here I have created a ad campaign that meshes street art and ACNE Studios merchandise/logo
