IFS Post 2

“Gender is not fixed in clothes; instead, symbols and meaning of gender float across appearances and context” (Kaiser, 133). Gender has been embraced and blurred in Yeezy’s 2018 ad campaign featuring nine images sparking marketing controversy. The contorted poses create gender ambiguity, but also provocative clarity with nudity. Each image can  reinforce body languages of a gender. For example, the tattooed man in a powerful squat and the woman on her knees arching her back, both express sexuality in their poses, but also in their symbols of being topless/not. In other images (not shown) he also redefines the ideal body type of a woman in the kardashion-body era. However, with other images it is unclear the genders involved and leaves focus towarrds the intimacy and the genderless attire/sneakers instead. The body relations are what bring the style, and not necessarily the gender-defining clothing. Therefore, Kaiser’s statement that “Gender is not fixed in clothes” is reinforced by Kanye’s reinvented way of fashioning gender. These images also support the notion that clothing can be comfortable, ageless and sexual simultaneously also. With his classic yet predictable earth tone color palette, the meanings of any gender associations are muted and not a factor. Kaiser also talks about power relationships on page 133, and how it is easier for women to appropriate masculine symbols. However, these clothes don’t necessarily reflect the power. Rather, they reflect what is socially appropriate in position. Yet, it could be argued that the women are still maintaining appropriation as they are fearlessly stripping their shirts like the standard of a man would.

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