Mantra Merch

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I enjoy simple designs that may only involve single and the most appropriate strategy because of my preference of minimal design. Thus, when it comes to designing a mantra merch, my original intention is to take full advantage of the existing structure and qualities of the designated objects, and come up with a short “mantra” to establish delicate and subtle association with the former.

My final decision for the mantra for the merch is “Get a hold of yourself,” which shares the literal significance with the handle of the tote bag. I placed the sentence on the top to allude to the desired connection. The typeface I chose is Centaur Bold (50pt) due to its elegant details as well as the serious but approachable looking, meeting the suggestive need of the mantra in a practical way.

Final Composition

Final Presentation

For the final outcome, although the quality is satisfying, the displacement of the text-image loosens the connection of meaning between the text and the physical handle. The text is a little bit larger than expected, which might be too obvious to reveal subtleness.

Communication Design

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