Substantial analysis: This flyer was projected in 35mm slide format originally, yet is now displayed on a canvas. Its size is slightly bigger than a printing A4 paper. It probably weights similar to a normal drawing canvas in similar size. It looks like it is enlarged from the original film to a canvas, so it is in an almost brandly new condition.
Content: This flyer was designed for the Club 57 event on Feb 5 at St Marks Pl. It was to let people in New York back then to know about the event. There is a spider in the middle of the spider net in the middle of the picture. There are the $1 price on it, the artists’ names, “Club 57”, and the location.
Formal analysis: It is a 2D object, in black and white, re-created (probably printed) on canvas.
Deduction:
Purpose:
moves from the object itself to the relationship between the object and the viewer
analyst contemplates what it would be like to use or interact with the object
if a photograph or other representational object is being used, analyst contemplates what it would be like to be transported into the depicted world
Process:
Sensory engagement: If I am in the world of this picture, I would be in the middle of darkness with some small flashing lights. I would hear the spider crawling, and may feel the texture of spider net.
Intellectual engagement: It will be at night. The spider is working on weaving its net.
Emotional response: The image of spider and the net triggers my curiosity to look at the words on this flyer.
Speculation:
Purpose:
the analyst now moves completely to the mind of the viewer
Process:
Theories and hypotheses: Why did George Haas chose spider and net for this event at Club 57? How do they relate to the artists and this event (if they do)?
Program of research: There is no further document or analysis online about this particular piece. However, I think that the way the spider weave its net is connected to the way artists in the event create their art. On the other hand, animal symbol was a trend back then, just like Christy Rupp’s “The Rat Patrol”, so Haas might have thought about it when he created this flyer.