Below is the planning I did for my commercial.
Script – Chindogu Commercial
Clip 1 – Black screen with the words that are being said – words are said dramatically
“Attention everyone who has ever had a running or stuffed up nose”
Clip 1.5 – Black screen with the words that are being said – words are said dramatically
“We have an exciting new product for you to cure your sickness much faster!”
Clip 2 – Person searching for tissues – Second sentence they stop and look shocked at the camera
“Do you ever need a tissue but just can’t find one?”
“Well, search no further, introducing the ‘Cold on the Go’!”
Clip 3 – Putting on the necklace that was handed to them at the beginning of the clip
“The ‘Cold on the Go’ is a necklace, tissue box, garbage can and cream bottle in one portable package! The necklace feature enables you to bring it with you everywhere with ease!”
Clip 4 – Pulling a tissue out, blowing nose, putting it in garbage of box
“All you have to do is take a tissue out, blow your nose, throw it out and put cream on your nose so it doesn’t get red and dry!”
Clip 5 – Emptying the garbage
“Then, at the end of the day, empty the used tissues into the garbage!”
Clip 6 – Standing smiling at the camera (listening)
“Now, you may be wondering how this product cures your sickness. Easy. Not blowing your nose causes the mucus to stay in your system while the ‘Cold on the Go’ enables you to clear it out.”
Clip 7 – Clip of box just sitting (could be the product image)
“With the ‘Cold on the Go’ you will always be able to blow your nose when you need to.”
Clip 8 – Person staring at camera speaking – Bottom corner reads “Real person”
“I love it!”
