Toogood labeled as a unisex outwear clothing brand introduces creative and practical outfits for all gender and sizes. In this campaign photoshoot for their collection 006, it’s clear to see that this new social media based designer brand has a very strong voice about their products. Simplicity is throughout this whole collection. Inspired by farmers, each look contains the sense of comfort and appreciation to the nature. The border of gender is eliminated merely through the silhouette of the similar two outfits in this photo. The selection of a pale pink color, which was traditionally “suitable” only on girls, is pleasing to look at on both models in this case. Addition to the idea of unisex, styling female model in a boy-looking short haircut is never making the whole figure less attractive. In my way of looking, we are now in a gender-neutral timeline, when pink is not only for girls, and blue is for everyone. In Fashion and Culture Studies wrote, “From a performative perspective, gender can be described as a way of repeatedly styling the body; this styling is regulated by cultural discourse, but it becomes part of the ongoing experience of fashioning the gendered body on a personal and social level, as well.” I am glad that styling in a boy-looking outfit is in trend and making me happy and confident, in these days. Gendered body is merely a category under the dressed body, and it’s highly related to cultural and social context. Fashion formed under this atmosphere is a presentation of these ideas. And fashion campaign is a visual transportation of the gender norms in present.