We shot a fashion editorial for my Integrative Studio class at Parsons. Our goal was to represent a New York neighborhood in a garment and then create a fashion editorial in that neighborhood. My group chose SoHo and researched the history, architecture, culture, and street style of the neighborhood for inspiration. We decided to represent the commercialism that has taken over SoHo, a neighborhood famous for its cast iron architecture and the artists who lived and worked there in the 1960s.
Augmented Reality Project
Project Objective
Create an Immediate (non-mediated) experience
What would happen if, on top of an immediate experience, you were to layer a mediated one that might refer to the past, the present or the future; the immediate vicinity or a distant location?
How do I want change the subject’s experience?
create feeling of being watched
make subject rush through walk
enhance subject’s awareness of surroundings
make subject interact differently with the location
alter subject’s perception of their experience
Location
Cooper Square and Astor Place Square
walk between E 6th and E 9th Streets on Cooper Square
Why?
I’m drawn to the area’s modern architecture the different feel the area has from the rest of New York. By using the nighttime lighting and the futuristic feel of the Cooper Union Square, I want to make the subject feel they’re in a different time.
Characteristics
Cooper Union’s New Academic Building
modern architecture could help create a futuristic feel for the walk
New Office Building at 9th St and 4th Ave
blue lighting and public benches on 3rd Ave and Astor Place St
770 Broadway Lobby
building lobby glows a warm yellow, contrasting the blue lights at Astor Place Sq
Plan
Establish Character/Guide:
narration audio
video of actor at site
Location Images:
video footage
surveillance camera-style footage
altered pictures of location with existing buildings and futuristic style buildings
Sound Effects
atmospheric noises (ambient sounds, suspenseful effect sounds, rain, thunder)
futuristic noises (vehicle sounds, beeps, whirrs, electronic beeping)