The image I decided to write about is from Marc Jacobs Daisy perfume ad campaign, the reason I decided to choose this image is because of the topic of inclusivity and how that relates to a mainstream designer such as Marc Jacobs and I was inspired by the Vox article by Lauren Peters. The image above depicts 3 slender female models holding the ‘Daisy’ perfume. Although this image seems to be more racially ‘inclusive’ due to the fact that a black female model is involved, there is still this specific ‘look’ that a designer like Marc Jacobs aspires for. Very slim, tall and light skinned. As a designer, Marc Jacbos has had a history of appropriating cultures in his shows, “ continues to parade white models donning dreadlocks and turbans down his runways”. At the time, he did not seem to receive a negative reaction within the fashion industry but only from the mainstream consumers. This was a surprise to me, especially in modern day cancel culture. As for his campaign, the models he uses are usually mainstream instagram famous runway models, already established, capitalizing on their popularity. As a designer he doesn’t seem to stand for anything, I personally find that he has such a strong platform to design for inclusion and address other topics such as sustainability but instead still caters to the wealthier white female demographic. The image is composed mostly to the right of the frame, with a recognizable face in the center, Kaia Gerber daughter of Cindy Crawford. The two other models surround her, they are all dressed in lightweight white dresses presumably to give off the idea of light, fresh and breezy in regards to the perfume. A designer like Marc Jacobs doesn’t feel the need to satisfy the idea of size inclusivity, with the support of powerful fashion influences from the likes of Anna Wintour who has openly shared her negative opinion about plus sized models.
