Integrative studio: Bridge project2 mind mapping

Theme: Class
Object: Coca-cola
Mind mapping:

Advertisement of making new friends (indicates the globalization of Coca-cola):

Advertisement on the lifestyle behind Coca-cola (Western/American culture): free, democracy, consumerism, gender equality, everybody from any class could enjoy, etc. …

Influences from Western/American culture through WWII: Hollywood, Coca-cola, etc. …

Every regions have their own logos (Localism in order to achieve globalization and mass production):

 

History of Coca-cola and troops during WWII:

http://www.coca-colacompany.com/stories/coke-and-the-us

Coca-cola and capitalism:

http://fortune.com/2014/11/25/coca-cola-capitalism/

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