Gestalt Laws Poster

For this assignment, I wanted to create a sort of “infographic” going over the five Gestalt laws that were given.

• Simplicity                      — This means that our eye views objects in the simplest way possible.
• Similarity                      — This means that when objects look similar, we mentally group them together.
• Nearness/Proximity   — This means that our eyes group objects together when they are nearby.
• Good Continuation.    — This means that our brains naturally finish the flow of a path, even if there are gaps.
• Figure/Ground            — This means that our brains perceive objects as either being in the foreground or background.

When coming up with the idea, my family was away, so I didn’t have access to traditional drawing tools for a basic sketch.  So, I jumped right into InDesign and Illustrator.

My first draft is below.  I experimented with alternating left and right alignment of the text, but this just seemed confusing, so I went with a more uniform, simple approach.  I struggled with finding the right colors at first, but that improved with further iteration.

I ended up making a pallette that looked good on Coolers.co and used that.  I highly recommend that site for an easy way to generate great looking color palettes.

And, after changing the colors to use this new palette, here’s the final version!

You can view a full-size pdf here.