Overview: We were assigned a partner for our final project. The project is to design special promotional package for your assigned artist and track, celebrating the re-release of one special song (ours is Blue Monday by New Order). This includes a CD Face, CD sleeve, a folding poster, t-shirt design, and promotional packaging (container). Research the genre and the band to create imagery that reflect the music.
Week 1: Give a verbal presentation on the band/artist and their genre of music. Create mood boards and present 12 images in which you, your partner and the class will choose 6 that you will base your design off of.
Basic Information
Blue Monday by New Order
https://www.dropbox.com/s/ry9d7e96ypbgr6c/1-04%20Blue%20Monday.mp3?dl=0
- Genre: post punk, electronic, dance music
- 80s-90s
- Formed out of Joy Division
- Peter Saville Graphic Designer
- Minimalist
Genres
- Electronica: originated in the late 1970s-80s and gained popularity in Europe, South Korea, Japan, and the US
- Alternative dance: a mix of alternative + indie rock with post-disco dance music
- Synth-pop: gained popularity in the late 70s, subgenre of new wave music, features synthesizer (electronic keyboard) as the dominant musical instrument
- Dance-rock: originated in the early 80s in US and UK, post-disco + pop rock + post-punk
- New wave: popular in late 70s and 80s with ties to mid-70s punk rock, moved away from blues and rock and roll sounds and incorporated disco, mod, and electronic music
Band
- formed in 1980 by vocalist/guitarist Bernard Summer, bassist Peter Hook, and drummer Stephen Morris
- formed after fall of their previous post-punk band Joy Division, following suicide of vocalist Ian Curtis
- ”Blue Monday” became the best-selling 12-inch single of all time and a very popular club track
- successful albums include: “Power, Corruption & Lies” (1983), Technique (1989), Substance (1987)
- disbanded in 1993 to work individually then reunited in 1998
- flagship band for Manchester-based record label Factory Records
- known for rarely giving interviews and short concert sets with no encores
Artwork
- rarely showed band members
- rarely provided basic information such as band name/titles
- song names often hidden
- Saville’s intention was to sell band as a “mass-produced secret”
- no explicit labeling
Chosen 6 images
Mood Board
