Cultural Briefing Brochure

Brochure

Task:

You have been asked by a government agency responsible for import/export and general business links to prepare a short briefing document about the business culture of your home country. It is designed to be given to foreign managers considering doing any kind of business with your compatriots.  

Address the following questions:

1. How does the country fit into the values dimension models of Hall, Hofstede, Lewis and/or Trompenaars & Hampden-Turner 

2. How do the values in your national culture translate into attitudes, beliefs, and behaviors in the areas of: 

  • Communication at work? 
  • Work styles (i.e. decision-making, negotiating, meetings)? 
  • Leadership and team-working? 
  • Relationship-building? 

3. What hints, tips, and suggestions would you give an overseas business visitor coming to work in your country?

Format:

  • A briefing document designed to inform business visitors to your country 
  • No more than 2 sides of A4 (excluding references) 
  • No word limit (but don’t make the font too small!) 
  • Make the document as attractive as possible; use pictures and text boxes  
  • Link the information to values dimensions (e.g. Hofstede) but use accessible language 
  • Cite sources using footnotes or on a separate page 
  • Try not to over-generalize! 

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