Luxury Brand Management Event Plan
Choose a luxury sector of your choice and write a luxury brand management event plan that uses strategic brand management theory and practice to analyze the current market, competition and brand position and brand equity.
Evaluate the importance of the brand and outline the strategic decision-making you will execute as the brand manager and luxury event planner. These must the digital journey of the brand.
The luxury event can launch a new product, work on VIP relations, launch into a new brand extension or into a new market.
