Instruction:
Prepare a slide deck supporting a 5-minute pitch to Marley Spoon’s founder and CEO, Fabian Seigel, on a Blue Ocean Strategy for moving Marley Spoon forward following its transition from its partnership with Martha Stewart. Draw directly from the article and the deck we reviewed in class on Blue Ocean Strategy to support your proposal as well as the provided videos and attached documents as well as anything else you can dig up on Marley Spoon. Be sure to address BOS elements such as customers, the four actions framework and markets where the competition is made irrelevant. Be creative, substantive and prepared to justify your position with selective use of data.
