For my final project, I created a business concept that advertises sustainably and locally sourced lifestyle products. The capsule of products features a water resistant hemp face mask, a mycelium wall mount bottle opener, and more. I targeted people in their teens to thirties as my demographic to appeal to, as the design of the booklet and the content appeal to the group. Below are my initial sketches of each design:
Through the course, I learned about different sustainable materials such as bamboo, cotton, and wool. It inspired me to use the materials in my capsule and create simple and interesting pieces. The project was inspired by another project I had where I made a zine. To relate the project to my major, I wanted to create a business catalog. First I created a business poster that could break down my business to it’s simplest form.
From this, I organized my products into the sub categories and could delve further into the specificities. I came up with statements for the respective departments within my business and implemented them into my catalog.
For the video aspect of the project, I created a How-to on how to make a bowl from a disposed vinyl record which was one of my products. As seen previously in my trash haul video, I am not a professional Youtuber or English speaker, so please excuse that. Below is the link to the video:
Below is my final presentation: