What is Fashion?

My understanding of what is fashion has changed since the beginning of the semester. At the beginning, I knew fashion was a personal activity that reflects our cultural background, and beliefs. For example,  the use of traditional garments, or the use of religious garments. For this reason, I knew that the concept of “body” and its value in certain culture and religions affect, limits and shape the way a person embodies fashion. However, when I thought of fashion I didn’t think about other aspects that affects how we as individuals see and perform fashion in different ways. With the intersectionality map, I could visualize how many different aspects of a person shape, limits and determine the way that person fashions the body. In the process of the subject formation, “the processes of style-fashion-dress are a reflection of what the individual is becoming rather than being, as we imagine who we can become with the things we buy.” (Kaiser, 2011) For example, the process of becoming genderless through clothing, or the opposite. On the other hand, when I thought of fashion, I considered only the clothing and the way the outfits were put together. However, style-fashion-dress not only means clothing but the process of styling and fashioning the body, like hair, make up, accessories, among others. For this reason, fashion isn’t only a daily routine, but a “social process that encompasses more than clothing style.” (Kaiser, 2011)

 

Kaiser. Fashion and Cultural Studies. Oxford: Berg Publishers, 2011.

 

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